It takes the average reader 3 hours and 10 minutes to read Adolescents, Family and Consumer Behaviour by Harleen Kaur
Assuming a reading speed of 250 words per minute. Learn more
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Adolescents, Family and Consumer Behaviour by Harleen Kaur is 190 pages long, and a total of 47,500 words.
This makes it 64% the length of the average book. It also has 58% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 19 minutes to read Adolescents, Family and Consumer Behaviour aloud.
Adolescents, Family and Consumer Behaviour is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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