How Long to Read Ads, Fads, and Consumer Culture

By Arthur Asa Berger, San Francisco State University

How Long Does it Take to Read Ads, Fads, and Consumer Culture?

It takes the average reader 4 hours and 28 minutes to read Ads, Fads, and Consumer Culture by Arthur Asa Berger, San Francisco State University

Assuming a reading speed of 250 words per minute. Learn more

Description

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

How long is Ads, Fads, and Consumer Culture?

Ads, Fads, and Consumer Culture by Arthur Asa Berger, San Francisco State University is 259 pages long, and a total of 67,081 words.

This makes it 87% the length of the average book. It also has 82% more words than the average book.

How Long Does it Take to Read Ads, Fads, and Consumer Culture Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 6 minutes to read Ads, Fads, and Consumer Culture aloud.

What Reading Level is Ads, Fads, and Consumer Culture?

Ads, Fads, and Consumer Culture is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Ads, Fads, and Consumer Culture?

Ads, Fads, and Consumer Culture by Arthur Asa Berger, San Francisco State University is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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