How Long to Read Advertising and the Mind of the Consumer

How Long Does it Take to Read Advertising and the Mind of the Consumer?

It takes the average reader 6 hours and 30 minutes to read Advertising and the Mind of the Consumer by MAX. SUTHERLAND

Assuming a reading speed of 250 words per minute. Learn more

Description

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.

How long is Advertising and the Mind of the Consumer?

Advertising and the Mind of the Consumer by MAX. SUTHERLAND is 378 pages long, and a total of 97,524 words.

This makes it 128% the length of the average book. It also has 119% more words than the average book.

How Long Does it Take to Read Advertising and the Mind of the Consumer Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 52 minutes to read Advertising and the Mind of the Consumer aloud.

What Reading Level is Advertising and the Mind of the Consumer?

Advertising and the Mind of the Consumer is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising and the Mind of the Consumer?

Advertising and the Mind of the Consumer by MAX. SUTHERLAND is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising and the Mind of the Consumer by MAX. SUTHERLAND on Amazon click the button below.