How Long to Read Advertising Disability

How Long Does it Take to Read Advertising Disability?

It takes the average reader 1 hour and 52 minutes to read Advertising Disability by Ella Houston

Assuming a reading speed of 250 words per minute. Learn more

Description

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

How long is Advertising Disability?

Advertising Disability by Ella Houston is 112 pages long, and a total of 28,224 words.

This makes it 38% the length of the average book. It also has 34% more words than the average book.

How Long Does it Take to Read Advertising Disability Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 34 minutes to read Advertising Disability aloud.

What Reading Level is Advertising Disability?

Advertising Disability is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Disability?

Advertising Disability by Ella Houston is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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