How Long to Read Advertising Management Text And Cases

How Long Does it Take to Read Advertising Management Text And Cases?

It takes the average reader 6 hours and 40 minutes to read Advertising Management Text And Cases by Mathur

Assuming a reading speed of 250 words per minute. Learn more

Description

About the Book: Opening up of international markets and market economy are becoming the norms the world over. Therefore, Marketing Managers of tomorrow are required to be fully in the know of the important discipline of Advertising globally. It is for this reason that the subject has been in focus of most reputed business schools. Advertising has emerged as a major knowledge area that the students of management need to learn in detail. The book attempts to make learning the nuances of the subject easy to understand from the students viewpoint in a comprehensive manner. The creativity in advertisement, media planning, budgeting systems have remained on the focus for advertising fraternity and these find the pride of the place. Methods used in international advertising have been dealt with in the new chapter in some detail. Advertising agencies are the life lines for the discipline and their working is covered in detail. The new chapter deals with internet advertising operations in an elaborate manner. The book contains highly developed case studies that are ``class tested`` and need to form the nucleus for the study of the subject at the end of the chapters that runs through the book. Success in advertising comes from the following areas which form an important part of the book: Knowledge of the demand pattern Selection of the right advertising agency Understanding the general and competitive business environments for the chosen market segments Understanding the company`s advertising needs that can create competitive advantage Estimating the resources needed for the campaigns Time bound advertising programmes with built-in monitory systems Advertisers need to have a sound knowledge of the Buyer behaviour to understand the stimuli required and the methods of providing the same. About the Author: Prof. U.C. Mathur (ex-President and CEO, World Digital Ltd.) started his career in the corporate world as a Junior Manager; came to hold positions as President and CEO World Digital, Modi Telecom, Vice President (CEO) Escorts Telecom and General Manager of Uptron. Later Prof. Mathur took to teaching Management students. For the last nine years he has taught at the Maharishi Institute of Management as Core Professor and as visiting professor at the Delhi School of Economics, Delhi University; Institute of Management Technology, Ghaziabad; Institute of Management Studies, Noida; Institute of Management Research, Ghaziabad; Integrated Academy of Management and Technology, Ghaziabad; Goa Institute of Management, Goa. Professor Mathur has been teaching in the US Management University`s Indian campus, spreading the gospel of Modern Management. Advertising Management, Strategic Management, Marketing Management and its electives, besides value-based inspirational management are his forte.

How long is Advertising Management Text And Cases?

Advertising Management Text And Cases by Mathur is 388 pages long, and a total of 100,104 words.

This makes it 131% the length of the average book. It also has 122% more words than the average book.

How Long Does it Take to Read Advertising Management Text And Cases Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 7 minutes to read Advertising Management Text And Cases aloud.

What Reading Level is Advertising Management Text And Cases?

Advertising Management Text And Cases is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Management Text And Cases?

Advertising Management Text And Cases by Mathur is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising Management Text And Cases by Mathur on Amazon click the button below.