How Long to Read Advertising Media Planning, Sixth Edition

How Long Does it Take to Read Advertising Media Planning, Sixth Edition?

It takes the average reader 7 hours and 55 minutes to read Advertising Media Planning, Sixth Edition by Jack Sissors

Assuming a reading speed of 250 words per minute. Learn more

Description

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the “noncreative” side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance. Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include: The latest in academic research and professional best practices An all-new hypothetical media plan, providing a top-down perspective on real-world media planning Illustrative examples of the Internet and other new media integrated throughout the text Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.

How long is Advertising Media Planning, Sixth Edition?

Advertising Media Planning, Sixth Edition by Jack Sissors is 472 pages long, and a total of 118,944 words.

This makes it 159% the length of the average book. It also has 145% more words than the average book.

How Long Does it Take to Read Advertising Media Planning, Sixth Edition Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 49 minutes to read Advertising Media Planning, Sixth Edition aloud.

What Reading Level is Advertising Media Planning, Sixth Edition?

Advertising Media Planning, Sixth Edition is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Media Planning, Sixth Edition?

Advertising Media Planning, Sixth Edition by Jack Sissors is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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