How Long to Read Behavioral Insights

How Long Does it Take to Read Behavioral Insights?

It takes the average reader 4 hours and 10 minutes to read Behavioral Insights by Michael Hallsworth

Assuming a reading speed of 250 words per minute. Learn more

Description

The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. Since 2010, these insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

How long is Behavioral Insights?

Behavioral Insights by Michael Hallsworth is 250 pages long, and a total of 62,500 words.

This makes it 84% the length of the average book. It also has 76% more words than the average book.

How Long Does it Take to Read Behavioral Insights Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 41 minutes to read Behavioral Insights aloud.

What Reading Level is Behavioral Insights?

Behavioral Insights is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Behavioral Insights?

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