It takes the average reader 4 hours and 30 minutes to read Believing by Michael McGuire
Assuming a reading speed of 250 words per minute. Learn more
A new book about brain chemistry, neural systems, and the formation of beliefs from the scientist who brought to light serotonin's many crucial roles in human behavior. Beliefs: What are they? How have evolution and culture led to a brain that is seemingly committed to near endless belief creation? And once established, why are most beliefs so difficult to change? Believing offers answers to these questions from the perspective of a leading neuroscientist and expert in brain-behavior research. Combining personal anecdotes and the latest research, Dr. McGuire takes the novel approach of focusing on the central and critical role of brain systems and the ways in which they interact with the environment to create and maintain beliefs. This approach yields some surprising and counterintuitive conclusions: • The brain is designed for belief creation and acceptance. • It is biased in favor of its own beliefs and is highly insensitive to disconfirming evidence. • It prefers beliefs that are pleasurable and rewarding to those that are unfavorable. • Beliefs are "afterthoughts" of unperceived brain activities; they don't cause behavior. • Our consciousness has minimal influence on the neural systems that create beliefs. Based on these observations, McGuire concludes that for the foreseeable future people will continue to hold a multitude of beliefs, many of them intransigent.
Believing by Michael McGuire is 270 pages long, and a total of 67,500 words.
This makes it 91% the length of the average book. It also has 82% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 8 minutes to read Believing aloud.
Believing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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