It takes the average reader and 57 minutes to read Best Practices in Managing Competitive Intelligence Research by Mike Ratcliffe
Assuming a reading speed of 250 words per minute. Learn more
This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed at helping managers in both pharmaceutical and biotechnology companies better understand the role of CI and how best to manage it.Pharmaceutical and biotechnology companies are under constant competitive pressure from firms with competing drugs, both in-market and in development. Branded drugs only have a limited in-market lifetime; the firms that market them need to develop and execute highly effective sales and marketing strategies, especially since individual drugs can be turned into multi-billion dollar blockbusters. It is prudent that firms understand in detail the constantly shifting external competitive environment. The authors have interviewed leading CI practitioners in eight international companies, providing a mix of both large- and medium-sized pharmaceutical and biotechnology firms in both the U.S. and Europe. Moreover, both authors are CI professionals and have been practicing CI for some 15 to 20 years. They have, therefore, also incorporated some of their hands-on experience on how CI managers organize and manage their groups.
Best Practices in Managing Competitive Intelligence Research by Mike Ratcliffe is 56 pages long, and a total of 14,336 words.
This makes it 19% the length of the average book. It also has 18% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 18 minutes to read Best Practices in Managing Competitive Intelligence Research aloud.
Best Practices in Managing Competitive Intelligence Research is suitable for students ages 8 and up.
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