It takes the average reader 3 hours and 53 minutes to read Brand Risk by Mr David Abrahams
Assuming a reading speed of 250 words per minute. Learn more
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
Brand Risk by Mr David Abrahams is 232 pages long, and a total of 58,464 words.
This makes it 78% the length of the average book. It also has 71% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 19 minutes to read Brand Risk aloud.
Brand Risk is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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