It takes the average reader 3 hours and 24 minutes to read Branding Authoritarian Nations by Petra Alderman
Assuming a reading speed of 250 words per minute. Learn more
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.
Branding Authoritarian Nations by Petra Alderman is 198 pages long, and a total of 51,084 words.
This makes it 67% the length of the average book. It also has 62% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 39 minutes to read Branding Authoritarian Nations aloud.
Branding Authoritarian Nations is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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