It takes the average reader 5 hours and 24 minutes to read Buying In by Rob Walker
Assuming a reading speed of 250 words per minute. Learn more
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Buying In by Rob Walker is 322 pages long, and a total of 81,144 words.
This makes it 109% the length of the average book. It also has 99% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read Buying In aloud.
Buying In is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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