It takes the average reader 3 hours and 55 minutes to read Children as Consumers by Adrian Furnham
Assuming a reading speed of 250 words per minute. Learn more
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Children as Consumers by Adrian Furnham is 228 pages long, and a total of 58,824 words.
This makes it 77% the length of the average book. It also has 72% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 21 minutes to read Children as Consumers aloud.
Children as Consumers is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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