It takes the average reader 1 hour and 54 minutes to read Chinese Television and Soft Power in Africa by Angela Lewis
Assuming a reading speed of 250 words per minute. Learn more
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Chinese Television and Soft Power in Africa by Angela Lewis is 113 pages long, and a total of 28,589 words.
This makes it 38% the length of the average book. It also has 35% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 36 minutes to read Chinese Television and Soft Power in Africa aloud.
Chinese Television and Soft Power in Africa is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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