It takes the average reader 1 hour and 31 minutes to read Co-Branding: Fit Factors between Partner Brands by Peter Zickermann
Assuming a reading speed of 250 words per minute. Learn more
Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of...
Co-Branding: Fit Factors between Partner Brands by Peter Zickermann is 91 pages long, and a total of 22,841 words.
This makes it 31% the length of the average book. It also has 28% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 4 minutes to read Co-Branding: Fit Factors between Partner Brands aloud.
Co-Branding: Fit Factors between Partner Brands is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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