It takes the average reader 13 hours and 55 minutes to read Consumer Behavior: Building Marketing Strategy by David Mothersbaugh
Assuming a reading speed of 250 words per minute. Learn more
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is...
Consumer Behavior: Building Marketing Strategy by David Mothersbaugh is 816 pages long, and a total of 208,896 words.
This makes it 275% the length of the average book. It also has 255% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 19 hours and 1 minute to read Consumer Behavior: Building Marketing Strategy aloud.
Consumer Behavior: Building Marketing Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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