How Long to Read Consumer Culture, Branding and Identity in the New Russia

How Long Does it Take to Read Consumer Culture, Branding and Identity in the New Russia?

It takes the average reader 3 hours and 33 minutes to read Consumer Culture, Branding and Identity in the New Russia by Graham H.J. Roberts

Assuming a reading speed of 250 words per minute. Learn more

Description

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

How long is Consumer Culture, Branding and Identity in the New Russia?

Consumer Culture, Branding and Identity in the New Russia by Graham H.J. Roberts is 212 pages long, and a total of 53,424 words.

This makes it 72% the length of the average book. It also has 65% more words than the average book.

How Long Does it Take to Read Consumer Culture, Branding and Identity in the New Russia Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 51 minutes to read Consumer Culture, Branding and Identity in the New Russia aloud.

What Reading Level is Consumer Culture, Branding and Identity in the New Russia?

Consumer Culture, Branding and Identity in the New Russia is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Culture, Branding and Identity in the New Russia?

Consumer Culture, Branding and Identity in the New Russia by Graham H.J. Roberts is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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