How Long to Read Consumer Psychology

How Long Does it Take to Read Consumer Psychology?

It takes the average reader 7 hours and 57 minutes to read Consumer Psychology by Hazel Huang

Assuming a reading speed of 250 words per minute. Learn more

Description

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

How long is Consumer Psychology?

Consumer Psychology by Hazel Huang is 466 pages long, and a total of 119,296 words.

This makes it 157% the length of the average book. It also has 146% more words than the average book.

How Long Does it Take to Read Consumer Psychology Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 51 minutes to read Consumer Psychology aloud.

What Reading Level is Consumer Psychology?

Consumer Psychology is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Psychology?

Consumer Psychology by Hazel Huang is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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