How Long to Read Critical Thinking for Marketers, Volume I

By Milan Frankl

How Long Does it Take to Read Critical Thinking for Marketers, Volume I?

It takes the average reader 3 hours and 6 minutes to read Critical Thinking for Marketers, Volume I by Milan Frankl

Assuming a reading speed of 250 words per minute. Learn more

Description

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these “conclusions” are normative decisions about what an organization should do, for example, raise prices by five percent, add a new sales territory or, perhaps, change the marketing communications mix to invest more in digital and less in print. The premises are the rationale behind why the organization should take such actions. Critical Thinking for Marketers: Learn How to Think, Not What to Think provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments—deductive and inductive—and how to examine whether such arguments are “good” or not. To do this, the book explains 60 logical fallacies—or errors in reasoning—that marketers should avoid. Additionally, the authors’ several “Think Better” discussions examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.

How long is Critical Thinking for Marketers, Volume I?

Critical Thinking for Marketers, Volume I by Milan Frankl is 184 pages long, and a total of 46,736 words.

This makes it 62% the length of the average book. It also has 57% more words than the average book.

How Long Does it Take to Read Critical Thinking for Marketers, Volume I Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 15 minutes to read Critical Thinking for Marketers, Volume I aloud.

What Reading Level is Critical Thinking for Marketers, Volume I?

Critical Thinking for Marketers, Volume I is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Critical Thinking for Marketers, Volume I?

Critical Thinking for Marketers, Volume I by Milan Frankl is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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