It takes the average reader 3 hours to read Customer Profit Hacking by Wil Wurtz
Assuming a reading speed of 250 words per minute. Learn more
For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contributepositively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally. Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines insights from various fields of expertise including marketing, CRM, sales, finance and credit management. In this book, you will find: A balanced view about customer relationships An integrated model to determine customer profitability A roadmap to long-term profitability A structured approach to determine resource allocation and budgets for individual customers Practical guidelines to enhance collaboration between finance, marketing, sales and customer service Customer Profit Hacking will enable you to manage customer relationships in a more sustainable and profitable manner. "What is customer value? In my experience, how you answer that question indicates whether you are part of customer - or company-centric business. Follow the sage advice of Wurtz, Wiedenbrugge and Dennis and you'll learn why it's essential to strike a balance between delivering value for the customer and receiving value from the customer." Bob Thompson, CEO, Customer Think Corp., United States
Customer Profit Hacking by Wil Wurtz is 176 pages long, and a total of 45,056 words.
This makes it 59% the length of the average book. It also has 55% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 6 minutes to read Customer Profit Hacking aloud.
Customer Profit Hacking is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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