It takes the average reader and 24 minutes to read Developing a Marketing Strategy for Adult and Continuing Education by Great Britain. Further Education Unit
Assuming a reading speed of 250 words per minute. Learn more
The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Developing a Marketing Strategy for Adult and Continuing Education by Great Britain. Further Education Unit is 24 pages long, and a total of 6,096 words.
This makes it 8% the length of the average book. It also has 7% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 33 minutes to read Developing a Marketing Strategy for Adult and Continuing Education aloud.
Developing a Marketing Strategy for Adult and Continuing Education is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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