How Long to Read Development Of Modern Advertising

How Long Does it Take to Read Development Of Modern Advertising?

It takes the average reader 44 hours and 40 minutes to read Development Of Modern Advertising by Morgen Witzel

Assuming a reading speed of 250 words per minute. Learn more

Description

Advertising in one form or another has been around for millennia, and examples of advertising images and slogans can be found even in the classical world. From the 18th century onwards, advances in printing technology made mass advertising a reality. The late 19th and early 20th centuries brought a reappraisal; with increasingly large sums of money being spent on advertising to larger and larger markets, thoughtful minds began considering issues such as advertising effectiveness and cost. Both the nascent discipline of marketing and advocates of scientific management began to consider advertising, its value and its meaning. In doing so, they pioneered many of the techniques of advertising that are still used today. This eight-volume set focuses on the developments during the period 1870-1920. It includes works on the theory and practice of advertising by pioneers in the field such as Paul Cherington, Herbert Casson, Arch W. Shaw and Walter Dill Scott, as well as lesser-known but important figures including Harry Tipper, Thomas Russell and Frank Parsons. Volumes 7 and 8 contain a collection of essays and journal articles on the question whether advertising was a corrupting force, both economically and morally, with contributions by Samuel Courtauld, Lewis Haney, Richardson Evans and G.D.H. Cole. Sampson's classic "History of Advertising" is included as a measure of where and how the field had developed prior to the modern period. As with earlier sets in this series, the works reproduced here show how an increasing understanding of consumer needs and responses informed advertising practices and led to the adoption of new methods and new media.

How long is Development Of Modern Advertising?

Development Of Modern Advertising by Morgen Witzel is 2,680 pages long, and a total of 670,000 words.

This makes it 904% the length of the average book. It also has 819% more words than the average book.

How Long Does it Take to Read Development Of Modern Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 61 hours and 1 minute to read Development Of Modern Advertising aloud.

What Reading Level is Development Of Modern Advertising?

Development Of Modern Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Development Of Modern Advertising?

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