How Long to Read Differences of Local and Global Sales Conversion Rates

How Long Does it Take to Read Differences of Local and Global Sales Conversion Rates?

It takes the average reader and 26 minutes to read Differences of Local and Global Sales Conversion Rates by Jürgen Paetz

Assuming a reading speed of 250 words per minute. Learn more

Description

For planning activities in marketing, the involved persons use key figures such as campaign expenditures, volume of sales, prices, return on investments, channel preference of customers, response and clickthrough rates, number of generated leads, customer satisfaction, and last but not least conversion rates. Marketing accounting managers handle part of the key figures, usually to provide an overview about the success of marketing activities such as planned campaigns, ad hoc actions, or events. This is done mainly for one single marketing activity after another, leading to kinds of accounting lists. In our work, we focus on sales conversion rates, and we call this kind of one-after-another rates of isolated marketing activities "local" (sales) conversionrates. We consider the problems of interdependencies between more than one local conversion rate which appear whenever the time periods, with different lengths, of marketing activities overlap and are not fully disjoint with respect to products and customer segments. The interdependencies lead to cannibalism effects and eventually to biased evaluation of conversion rates. We recommend to use the rates which we introduce as "global" (sales) conversion rates. We define such rates and compile the advantages of the systematized calculus.

How long is Differences of Local and Global Sales Conversion Rates?

Differences of Local and Global Sales Conversion Rates by Jürgen Paetz is 26 pages long, and a total of 6,656 words.

This makes it 9% the length of the average book. It also has 8% more words than the average book.

How Long Does it Take to Read Differences of Local and Global Sales Conversion Rates Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 36 minutes to read Differences of Local and Global Sales Conversion Rates aloud.

What Reading Level is Differences of Local and Global Sales Conversion Rates?

Differences of Local and Global Sales Conversion Rates is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Differences of Local and Global Sales Conversion Rates?

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