It takes the average reader 2 hours and 53 minutes to read Electronic Word of Mouth as a Promotional Technique by Shu-Chuan Chu
Assuming a reading speed of 250 words per minute. Learn more
This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A series of articles explores how marketers can use eWOM to help build brands as well as how negative eWOM can be harmful to brands. This book was originally published as a special issue of the International Journal of Advertising
Electronic Word of Mouth as a Promotional Technique by Shu-Chuan Chu is 168 pages long, and a total of 43,344 words.
This makes it 57% the length of the average book. It also has 53% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 56 minutes to read Electronic Word of Mouth as a Promotional Technique aloud.
Electronic Word of Mouth as a Promotional Technique is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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