It takes the average reader 3 hours and 14 minutes to read Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer by Chuck Ballard
Assuming a reading speed of 250 words per minute. Learn more
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations. This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer by Chuck Ballard is 188 pages long, and a total of 48,504 words.
This makes it 63% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 25 minutes to read Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer aloud.
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer by Chuck Ballard is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
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