How Long to Read Essentials of Modern Marketing

How Long Does it Take to Read Essentials of Modern Marketing?

It takes the average reader 7 hours and 55 minutes to read Essentials of Modern Marketing by Philip Kotler

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.

How long is Essentials of Modern Marketing?

Essentials of Modern Marketing by Philip Kotler is 459 pages long, and a total of 118,881 words.

This makes it 155% the length of the average book. It also has 145% more words than the average book.

How Long Does it Take to Read Essentials of Modern Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 49 minutes to read Essentials of Modern Marketing aloud.

What Reading Level is Essentials of Modern Marketing?

Essentials of Modern Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Essentials of Modern Marketing?

Essentials of Modern Marketing by Philip Kotler is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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