How Long to Read Ethnicity, Inc.

How Long Does it Take to Read Ethnicity, Inc.?

It takes the average reader 4 hours and 1 minute to read Ethnicity, Inc. by John L. Comaroff

Assuming a reading speed of 250 words per minute. Learn more

Description

In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.

How long is Ethnicity, Inc.?

Ethnicity, Inc. by John L. Comaroff is 236 pages long, and a total of 60,416 words.

This makes it 80% the length of the average book. It also has 74% more words than the average book.

How Long Does it Take to Read Ethnicity, Inc. Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read Ethnicity, Inc. aloud.

What Reading Level is Ethnicity, Inc.?

Ethnicity, Inc. is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Ethnicity, Inc.?

Ethnicity, Inc. by John L. Comaroff is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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