How Long to Read From Betamax to Blockbuster

How Long Does it Take to Read From Betamax to Blockbuster?

It takes the average reader 3 hours and 57 minutes to read From Betamax to Blockbuster by Joshua M. Greenberg

Assuming a reading speed of 250 words per minute. Learn more

Description

How the VCR was transformed from a machine that records television into a medium for movies. The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology—a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers “You don't have to miss Kojak because you're watching Columbo.” But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Greenberg charts a trajectory from early “videophile” communities to the rise of the video store—complete with theater marquee lights, movie posters, popcorn, and clerks who offered expert advice on which movies to rent. The result was more than a new industry; by placing movies on cassette in the hands (and control) of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies. Eventually, Blockbuster's top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how (and where) it ought to be watched. By focusing on the “spaces in between” manufacturers and consumers, Greenberg's account offers a fresh perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out.

How long is From Betamax to Blockbuster?

From Betamax to Blockbuster by Joshua M. Greenberg is 229 pages long, and a total of 59,311 words.

This makes it 77% the length of the average book. It also has 72% more words than the average book.

How Long Does it Take to Read From Betamax to Blockbuster Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 24 minutes to read From Betamax to Blockbuster aloud.

What Reading Level is From Betamax to Blockbuster?

From Betamax to Blockbuster is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy From Betamax to Blockbuster?

From Betamax to Blockbuster by Joshua M. Greenberg is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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