It takes the average reader 4 hours and 10 minutes to read Gender, Design and Marketing by Gloria Moss
Assuming a reading speed of 250 words per minute. Learn more
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Gender, Design and Marketing by Gloria Moss is 250 pages long, and a total of 62,500 words.
This makes it 84% the length of the average book. It also has 76% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 41 minutes to read Gender, Design and Marketing aloud.
Gender, Design and Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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