How Long to Read Gendered Marketing

How Long Does it Take to Read Gendered Marketing?

It takes the average reader to read Gendered Marketing by Pauline Maclaran

Assuming a reading speed of 250 words per minute. Learn more

Description

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline Maclaran and Andreas Chatzidakis highlight the gendered silences in the history of marketing. By referencing core bodies of feminist theory and engaging with interdisciplinary perspectives on feminism and marketing, they illustrate a comprehensive understanding of the subtleties at work in the gendering of marketing. Structured around five key areas, the book examines the history of marketing thought, communications, product design and branding, marketing's free externalities, and the marketing organisation. Identifying the biases, misconceptions and prejudices perpetuated by gendered marketing, it concludes by questioning if and how marketing can be de-gendered, in order to empower and transform consumers. Tracking the evolution of feminist thought and its critique of market-related structures and activities, this book will prove invaluable to students and scholars of marketing, media studies, sociology and gender studies. With insights into industry practices, it will also prove a vital reference guide to practitioners and policymakers working in advertising, marketing and the media who are concerned with gender and feminism.

How long is Gendered Marketing?

Gendered Marketing by Pauline Maclaran is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Gendered Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Gendered Marketing aloud.

What Reading Level is Gendered Marketing?

Gendered Marketing is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Gendered Marketing?

Gendered Marketing by Pauline Maclaran is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Gendered Marketing by Pauline Maclaran on Amazon click the button below.