How Long to Read Global Perspectives in Cross-cultural and Cross-national Consumer Research

How Long Does it Take to Read Global Perspectives in Cross-cultural and Cross-national Consumer Research?

It takes the average reader 4 hours and 14 minutes to read Global Perspectives in Cross-cultural and Cross-national Consumer Research by Lalita A. Manrai

Assuming a reading speed of 250 words per minute. Learn more

Description

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

How long is Global Perspectives in Cross-cultural and Cross-national Consumer Research?

Global Perspectives in Cross-cultural and Cross-national Consumer Research by Lalita A. Manrai is 252 pages long, and a total of 63,504 words.

This makes it 85% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Global Perspectives in Cross-cultural and Cross-national Consumer Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 47 minutes to read Global Perspectives in Cross-cultural and Cross-national Consumer Research aloud.

What Reading Level is Global Perspectives in Cross-cultural and Cross-national Consumer Research?

Global Perspectives in Cross-cultural and Cross-national Consumer Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Global Perspectives in Cross-cultural and Cross-national Consumer Research?

Global Perspectives in Cross-cultural and Cross-national Consumer Research by Lalita A. Manrai is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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