How Long to Read Good Is the New Cool

How Long Does it Take to Read Good Is the New Cool?

It takes the average reader 5 hours and 8 minutes to read Good Is the New Cool by Bobby Jones

Assuming a reading speed of 250 words per minute. Learn more

Description

"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool--but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label.If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?With seven revolutionary new principles--from "Treat People as Citizens, Not Consumers," to "Lead with the Cool"--and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won't just change your business--it will change the world.

How long is Good Is the New Cool?

Good Is the New Cool by Bobby Jones is 304 pages long, and a total of 77,216 words.

This makes it 103% the length of the average book. It also has 94% more words than the average book.

How Long Does it Take to Read Good Is the New Cool Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 1 minute to read Good Is the New Cool aloud.

What Reading Level is Good Is the New Cool?

Good Is the New Cool is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Good Is the New Cool?

Good Is the New Cool by Bobby Jones is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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