It takes the average reader 10 hours and 17 minutes to read Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu
Assuming a reading speed of 250 words per minute. Learn more
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu is 605 pages long, and a total of 154,275 words.
This makes it 204% the length of the average book. It also has 189% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 3 minutes to read Handbook of Research on the Impact of Fandom in Society and Consumerism aloud.
Handbook of Research on the Impact of Fandom in Society and Consumerism is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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