It takes the average reader 4 hours and 58 minutes to read Hearing the Voice of the Market by Vincent P. Barabba
Assuming a reading speed of 250 words per minute. Learn more
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Hearing the Voice of the Market by Vincent P. Barabba is 294 pages long, and a total of 74,676 words.
This makes it 99% the length of the average book. It also has 91% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 48 minutes to read Hearing the Voice of the Market aloud.
Hearing the Voice of the Market is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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