It takes the average reader 4 hours and 26 minutes to read How Brands Become Icons by D. B. Holt
Assuming a reading speed of 250 words per minute. Learn more
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful...
How Brands Become Icons by D. B. Holt is 263 pages long, and a total of 66,539 words.
This makes it 89% the length of the average book. It also has 81% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 3 minutes to read How Brands Become Icons aloud.
How Brands Become Icons is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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