It takes the average reader 3 hours and 55 minutes to read Icon by Jeffrey Caldewey
Assuming a reading speed of 250 words per minute. Learn more
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Icon by Jeffrey Caldewey is 228 pages long, and a total of 58,824 words.
This makes it 77% the length of the average book. It also has 72% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 21 minutes to read Icon aloud.
Icon is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Icon by Jeffrey Caldewey is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Icon by Jeffrey Caldewey on Amazon click the button below.
Buy Icon on Amazon