How Long to Read Inspiring Green Consumer Choices

How Long Does it Take to Read Inspiring Green Consumer Choices?

It takes the average reader 3 hours and 55 minutes to read Inspiring Green Consumer Choices by Michael E. Smith

Assuming a reading speed of 250 words per minute. Learn more

Description

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.

How long is Inspiring Green Consumer Choices?

Inspiring Green Consumer Choices by Michael E. Smith is 233 pages long, and a total of 58,949 words.

This makes it 79% the length of the average book. It also has 72% more words than the average book.

How Long Does it Take to Read Inspiring Green Consumer Choices Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 22 minutes to read Inspiring Green Consumer Choices aloud.

What Reading Level is Inspiring Green Consumer Choices?

Inspiring Green Consumer Choices is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Inspiring Green Consumer Choices?

Inspiring Green Consumer Choices by Michael E. Smith is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Inspiring Green Consumer Choices by Michael E. Smith on Amazon click the button below.