It takes the average reader 3 hours and 31 minutes to read Integrated Marketing Communications in Risk and Crisis Contexts by Robert S. Littlefield
Assuming a reading speed of 250 words per minute. Learn more
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
Integrated Marketing Communications in Risk and Crisis Contexts by Robert S. Littlefield is 211 pages long, and a total of 52,961 words.
This makes it 71% the length of the average book. It also has 65% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 49 minutes to read Integrated Marketing Communications in Risk and Crisis Contexts aloud.
Integrated Marketing Communications in Risk and Crisis Contexts is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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