It takes the average reader 5 hours and 54 minutes to read Kellogg on Branding by Alice M. Tybout
Assuming a reading speed of 250 words per minute. Learn more
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Kellogg on Branding by Alice M. Tybout is 352 pages long, and a total of 88,704 words.
This makes it 119% the length of the average book. It also has 108% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read Kellogg on Branding aloud.
Kellogg on Branding is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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