How Long to Read Kodak and the Lens of Nostalgia

How Long Does it Take to Read Kodak and the Lens of Nostalgia?

It takes the average reader 4 hours and 48 minutes to read Kodak and the Lens of Nostalgia by Nancy Martha West

Assuming a reading speed of 250 words per minute. Learn more

Description

The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

How long is Kodak and the Lens of Nostalgia?

Kodak and the Lens of Nostalgia by Nancy Martha West is 284 pages long, and a total of 72,136 words.

This makes it 96% the length of the average book. It also has 88% more words than the average book.

How Long Does it Take to Read Kodak and the Lens of Nostalgia Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 34 minutes to read Kodak and the Lens of Nostalgia aloud.

What Reading Level is Kodak and the Lens of Nostalgia?

Kodak and the Lens of Nostalgia is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Kodak and the Lens of Nostalgia?

Kodak and the Lens of Nostalgia by Nancy Martha West is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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