How Long to Read Lateral Marketing

How Long Does it Take to Read Lateral Marketing?

It takes the average reader 3 hours and 53 minutes to read Lateral Marketing by Philip Kotler

Assuming a reading speed of 250 words per minute. Learn more

Description

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

How long is Lateral Marketing?

Lateral Marketing by Philip Kotler is 232 pages long, and a total of 58,464 words.

This makes it 78% the length of the average book. It also has 71% more words than the average book.

How Long Does it Take to Read Lateral Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 19 minutes to read Lateral Marketing aloud.

What Reading Level is Lateral Marketing?

Lateral Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Lateral Marketing?

Lateral Marketing by Philip Kotler is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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