It takes the average reader to read Legends in Marketing: Christian Gronroos by Jagdish N. Sheth
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. This set includes: Volume 1: Service Marketing Editor: Raymond P Fisk Volume 2: Service Management Editor: Bo Edvardsson Volume 3: Service Logic Editor: Tore Strandvik Volume 4: Service Quality Editor: Lawrence A. Crosby Volume 5: Relationship Marketing Editor: David Ballantyne Volume 6: Marketing Theory Editor: Roderick J. Brodie Volume 7: Marketing Communication Editor: Donald E. Schultz Volume 8: Internal Marketing, Research Approach, and Other Works Editor: Lars-Johan Lindqvist
Legends in Marketing: Christian Gronroos by Jagdish N. Sheth is 0 pages long, and a total of 0 words.
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The average oral reading speed is 183 words per minute. This means it takes to read Legends in Marketing: Christian Gronroos aloud.
Legends in Marketing: Christian Gronroos is suitable for students ages 2 and up.
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