How Long to Read Legends in Marketing: Yoram 'Jerry' Wind

How Long Does it Take to Read Legends in Marketing: Yoram 'Jerry' Wind?

It takes the average reader to read Legends in Marketing: Yoram 'Jerry' Wind by Jagdish N. Sheth

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Description

The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. Yoram 'Jerry' Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person's mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. This set includes: Volume 1: Organizational Buying Behavior Editor: Robert J Thomas Volume 2: Consumer Behavior Editor: Barbara Kahn and Robert Meyer Volume 3: Product and New Product Management Editor: Vijay Mahajan Volume 4: Marketing Strategy Editor: Dave Reibstein Volume 5: Market Segmentation Editor: David Bell Volume 6: Global Marketing Editor: Arun Jain Volume 7: Marketing Research and Modeling Editor: Vithala R Rao Volume 8: The Future of Marketing Editor: George Day

How long is Legends in Marketing: Yoram 'Jerry' Wind?

Legends in Marketing: Yoram 'Jerry' Wind by Jagdish N. Sheth is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Legends in Marketing: Yoram 'Jerry' Wind Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Legends in Marketing: Yoram 'Jerry' Wind aloud.

What Reading Level is Legends in Marketing: Yoram 'Jerry' Wind?

Legends in Marketing: Yoram 'Jerry' Wind is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

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