It takes the average reader 15 hours and 29 minutes to read Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing by Colin Campbell
Assuming a reading speed of 250 words per minute. Learn more
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing by Colin Campbell is 922 pages long, and a total of 232,344 words.
This makes it 311% the length of the average book. It also has 284% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 21 hours and 9 minutes to read Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing aloud.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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