It takes the average reader 6 hours and 40 minutes to read Market Orientation by Martin Hingley
Assuming a reading speed of 250 words per minute. Learn more
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Market Orientation by Martin Hingley is 394 pages long, and a total of 100,076 words.
This makes it 133% the length of the average book. It also has 122% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 6 minutes to read Market Orientation aloud.
Market Orientation is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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