It takes the average reader 12 hours and 52 minutes to read Marketing by Pascale Genevieve Quester
Assuming a reading speed of 250 words per minute. Learn more
This stunning new edition of Marketing: Creating and Delivering Value by Professors Pascale Quester and Robyn McGuiggan is sure to excite readers. Jam-packed with the most current examples in marketing theory and practices, this text offers students the latest in learning aids, including Q-Tutes and Q-Cards. Sophisticated in design and style, this text continues to take the framework approach and to build students' knowledge of the area by using the marketing planning process. This enables students to understand the integration of topics an dthe need for planning in marketing management. Relevant and Engaging Industry Examples A strong connection to industry examples has always been a key strength of this book. Topical case studies, industry interviews and company profiles provide students with a clear idea of how marketing is applied in the real world. The book also contains new and updated examples of innovative organisations that have shaped customer value in a unique or creative way. Revitalised Content The text and package has been thoroughly updated to incorporate the latest research and practices in marketing. This includes increased emphasis on ethics, relationship marketing, global marketing and societal marketing. An understanding of each is essential to the contemporary marketeer. A Book for Students on the Go Pedagogical design has been used to mathc the way modern students study and learn. Features such as margin definitions, key terms, Marketing Planning Steps and review questions all help students to pick up on key concepts quickly. Q-Tutes Q-Tutes are sound files on CD that students can download to their MP3 Player, PC or mobile phone. Provided free with this edition, these files provide the ultimate revision method for today's busy student. Q-Cards Q-Cards are perforated cards located at the back of your book, that provide protable revision. Key themes from every chapter are reinforced, enabling the busy student to learn on the move.
Marketing by Pascale Genevieve Quester is 763 pages long, and a total of 193,039 words.
This makes it 257% the length of the average book. It also has 236% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 17 hours and 34 minutes to read Marketing aloud.
Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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