How Long to Read Marketing Data Science

How Long Does it Take to Read Marketing Data Science?

It takes the average reader 13 hours and 30 minutes to read Marketing Data Science by Thomas W. Miller

Assuming a reading speed of 250 words per minute. Learn more

Description

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

How long is Marketing Data Science?

Marketing Data Science by Thomas W. Miller is 810 pages long, and a total of 202,500 words.

This makes it 273% the length of the average book. It also has 247% more words than the average book.

How Long Does it Take to Read Marketing Data Science Aloud?

The average oral reading speed is 183 words per minute. This means it takes 18 hours and 26 minutes to read Marketing Data Science aloud.

What Reading Level is Marketing Data Science?

Marketing Data Science is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Data Science?

Marketing Data Science by Thomas W. Miller is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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