It takes the average reader 3 hours and 3 minutes to read Marketing for Special and Academic Libraries by Valerie S. Gordon
Assuming a reading speed of 250 words per minute. Learn more
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Marketing for Special and Academic Libraries by Valerie S. Gordon is 178 pages long, and a total of 45,924 words.
This makes it 60% the length of the average book. It also has 56% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 10 minutes to read Marketing for Special and Academic Libraries aloud.
Marketing for Special and Academic Libraries is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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