It takes the average reader 1 hour and 32 minutes to read Marketing Matters by Kendall Carey
Assuming a reading speed of 250 words per minute. Learn more
Marketing Matters provides a methodology for industrial and B2B marketers to maximize the value of marketing. The Carey Price Sensitivity Curve, which allows marketers to measure price sensitivity, makes it possible to conduct a market analysis and simulate different outcomes. This curve shows the importance of price relative to everything else in any properly defined product or service market segment. In addition to explaining how the curve works, this marketing guide will help you: • segment product lines to maximize profits; • navigate geographic differences when selling products and services; • base market segmentation on why it is necessary in the first place; • make the best use of market research. The guide is filled with charts, tables, graphs, and examples to make segmenting easy. You will get a full understanding of how to use segments as well as insights on what drives price sensitivity. By applying the guide’s analysis, you’ll be equipped to improve market performance, estimate how much changes will cost, and determine whether an action is worth taking based on anticipated changes to profitability and market share.
Marketing Matters by Kendall Carey is 89 pages long, and a total of 23,051 words.
This makes it 30% the length of the average book. It also has 28% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 5 minutes to read Marketing Matters aloud.
Marketing Matters is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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