It takes the average reader 3 hours and 41 minutes to read Marketing Moves by Philip Kotler
Assuming a reading speed of 250 words per minute. Learn more
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled,...
Marketing Moves by Philip Kotler is 216 pages long, and a total of 55,296 words.
This makes it 73% the length of the average book. It also has 68% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 2 minutes to read Marketing Moves aloud.
Marketing Moves is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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